Explaining Marketing through Fitness Advertisement

I saw this new advt crop up over night in the gates of my house. While it did trigger anger in me, the advt got my marketing mind working. 

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The above advt is a classic example of trying to reach to the entire fitness market and appealing to no one.

 

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I played with image a bit to come up with an advt for “Mass Market”. Obviously in “mass market” differentiation is key and surely this lacks differentiation.

 

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Normal people (excluding body builders and other pros) looking to “Gain Weight” is a niche market.

 

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In my view there is “very little” to “no market” for “Maintaining” weight. In classic marketing critic, this is called as “Solution searching Problem”. 

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One Response to Explaining Marketing through Fitness Advertisement

  1. flipspotgym says:

    Nice post….you shared really good information..

    Rochester hills gymnastics

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