I saw this new advt crop up over night in the gates of my house. While it did trigger anger in me, the advt got my marketing mind working.
The above advt is a classic example of trying to reach to the entire fitness market and appealing to no one.
I played with image a bit to come up with an advt for “Mass Market”. Obviously in “mass market” differentiation is key and surely this lacks differentiation.
Normal people (excluding body builders and other pros) looking to “Gain Weight” is a niche market.
In my view there is “very little” to “no market” for “Maintaining” weight. In classic marketing critic, this is called as “Solution searching Problem”.