Repost : On Chennai Summer

My long time friend Rajesh Manickadas wrote this on Facebook and I really loved it because I don’t know of anyone who wrote about Chennai Summer this way. I am re-posting it here so that it doesn’t get lost after Facebook removes it from the timeline

Started enjoying the chennai summer which is now in full swing. Summer is chennai is one of the best weather I have experienced across globe. Its a long and enjoyable one unlike the short one which people eager elsewhere. I hate the sluggish winters and any weird life in snow or deserts and beyond, incomprehensible for human living and morbid. People who live in such places have to understand they are at the mercy of scientific inventions. I guess most who have grown in chennai will share this feeling. This is the best weather in the world where we don’t have to pollute nature with any of these scientific mercy like fan, ac, fridge, concrete, bulbs, tv and what not. You can live the entire summer out of the house in the courtyard with a cot, a pot of water and 4 meters of cloth around your waist and bounty of vegetables and tropical fruits like mangoes, water melons, musk melons, vellarikai, guva and many more added with nice cows milk and healthy goat meat and nattu chicken. The coconuts and neem will get the fresh air of the sea to you. The sun shines killing most of the disease causing germs and dries up the bad waters. Its only coolness that you experience in this summer provided by the chennai tropical flora and breeze. As I say this, my son and daughter are out of home for cricket and swimming, I believe they would say the same !

How much ever we earn we cannot give this healthy life back to our kids, as influenced by the american way of joy and living where asian and muslim economies are the worst affected but countries like france, germany, italy and russia are still enjoying what they had 50 years back which includes language, lifestyle, weather, quality of food and water and many more…

Wish you all a great summer festival today !

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நினைந்து சுமக்கும் கழுதை – Donkey and the load of cotton

நான் சிறுவனாக இருந்தபோது, என் அப்பா இந்த கதையை எனக்கு சொன்னார். 
 
ஒரு ஊரில் ஒரு கழுதை இருந்தது. அதன் முதலாளி இரண்டு பஞ்சு மூடைகளை அதனிடம் கொடுத்து, ஒரு நதியின் ஒரு கறையிலிருந்து மற்று ஒரு கரைக்கு எடுத்து செல்ல சொன்னார். அந்த நதியில், பகல் நேரத்தில் கணுக்கால் தண்ணீர் இருக்கும். மாலை நேரத்தில் இடுப்பளவு தண்ணீர் இருந்கும். கழுதை பகலெல்லாம் சந்தோசமாக சுற்றிதிரிந்துவிட்டு மாலையில் நதியை அவசரஅவசரமாய் கடந்தது. பஞ்சு தண்ணீரில் நினைத்து பொதியின் சுமை பலமடங்கு அதிகரித்தது. கழுதை மிகவும் கடினப்பட்டு, ஒரு வழியாக நதியை கடந்தது. பஞ்சு தண்ணீரில் நினைந்ததால் முதலாளியிடம் உதையும் கிடைத்தது.
 
படிப்பினை : காலம் தவறக்கூடாது! 
 
Donkey and the load of cotton
Image Source : http://gintai.wordpress.com/2012/04/05/the-donkey-and-the-load-of-salt/
 
My father told this story when I was a kid. I am sure you have heard other variants of this story!

Once upon a time there was a donkey that was tasked by his master to carry a load of cotton from one bank of the river to the other bank. During the day time the water level in the river is pretty low till ankle level. However, around sunset the water level comes up to hip level. The Donkey was happily playing all the while during the day and started crossing the river after sunset. The load of cotton grew multiple times heavier as the cotton got soaked in the water. With hard difficulty and pain the donkey crossed the river. Not just that, the donkey also got beatings from its master for making the cotton wet!!!

Morale of the Story : It is much much easier to do things at the right time and when you miss, it becomes exponentially tougher, frustrating and miserable. 

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One simple ingredient of a ‘Great’ blog title

We do daily stand up meeting in the KiSSFLOW marketing team. We write a quite a few blogs these days and one perennial issue is what makes a good blog title. Of course we can Google it and there are a million search results on this topic. We resorted to get a visceral understanding that all of us in  our marketing team can relate to.

We narrowed down to one simple ingredient. A ‘Great’ blog title is the one that evokes ’emotions’. Period.

As a marketeer you can come up with two kinds of titles that evoke emotions. One that invokes sober, feel good emotions and another that evokes violent, aggressive emotions. If you hit upon a title that evokes ‘violent’ emotions, go for it. That’s is the best!

 

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Evercontact keeps my contact auto updated

I have been using Evercontact for close to 2 years now – when the time it was called writethat.name or something like that.

It is one of those tools that does magic on auto pilot mode.

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கண்ணகியின் சிலம்பில் மறைத்திருக்கும் செய்தி

கண்ணகி சிலம்பை உடைத்து, மதுரையை எரித்த கதை தெரிந்தது.

கண்ணகியின் கால் சிலம்பை உடைத்த போது அதிலிருந்து மாணிக்ககற்கள் தெறித்தன. அரசன் தன் மனைவியின் கால் சிலம்பை உடைத்த போது அதிலிருந்து முத்துக்ள் தெறித்தன.

இதில் மறைத்திருக்கும் செய்தி யாதெனில், வாணிபம் செய்யும் சமுகத்திலிருந்து வந்த கண்ணகியிடம், அரசனிடம் உள்ளதை விட விலையுயர்ந்த மாணிக்ககற்கள் கொண்ட சிலம்பு இருந்து இருக்கிறது.

தமிழ் சமூகம் மிகவும் தழைத்து ஓங்கி வாழ்த்து இருக்கிறது.

கோவலன் / கண்ணகி வாழ்ந்த காவேரி பூம்பட்டினம், இன்றைய பூம்புகார், சோழ நாட்டை சேர்ந்தது. மதுரையை ஆண்டது பாண்டிய மன்னன். பாண்டிய மன்னனை விட சோழ நாட்டு வாணிபர்கள் செல்வந்தர்களாக இருந்தனரோ?

இது போன்ற வியக்க வைக்கும் கேள்விகள் என் மனதில் எழுகின்றன!!!

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12 Lessons Steve Jobs Taught Guy Kawasaki

Here are the key points for you in less than 5 mins if you don’t have 45 mins to watch the full video at the end of this post.

01. “Experts” are clueless.
Especially in the current socially connected word, you are much closer reality than listening to self proclaimed “experts” i.e. analysts, journalists, etc. As an entrepreneur figure things for yourself don’t rely on experts. Experts listened to Steve and not the other way around.

02. Customers can’t tell what they need
Customer can tell you incremental improvements. They are probably good at evolving something that is already shipped. Customers aren’t helpful when are creating something completely new.

03. Give your employees “big” challenges

04. Design Counts
At the time, when people were about “price points”, design fetches premium. Design is “the” product.

05. In presentations use – Big Graphics. Big Font.

06. Great Entrepreneurs “Jump Curves” .
It is not about 10% better, it is about 10x better

07. What truly matters is “It Works” or “It Doesn’t Work” for your “Customers”.
Don’t get stuck with things like “Open” or “Closed”

08. “Value” is different from “Price”
Create Products that are “Unique” & “Valuable” – You can then put your price on it. If “value” is so great, “price” becomes less relevant.

09. “A” Players hire “A”. “B” Players hire “C” players.
Actually the better would be for “A” players to hire “A+” players.
Engineers have the “hardest” time with this concept – because engineers think “engineering” is hard everything else is “easy”.

10. Real CEOs demo
Can’t demo your own product – quit. Something is wrong with You.
Nobody does demos better than Steve.

11. Real Entrepreneurs “ship” not “slip”

12. Somethings need to be “believed” to be “seen”

Q & A – Key Points
13. A+ players don’t want to be micro managed. If is almost certain, if you are micromanaging someone then they are *not* “A+” players

14. If “A” Players hire “A+” players. Then who hires “B” players.
I don’t know. (thinks for a while and says). I know who hires “B” players – “Board of Directors” which is code word for VCs. Laugh…..

15. When you are dealing with VCs, generally there is only *one* response that is a “Yes”. That one response is “Let’s start due diligence”. Everything else is a “No”.

16 . Tip on pitching.  VCs decide like in dating – whether your company is “HOT” or “NOT”. Not like eHarmony dating. Hot or Not happens in the first 30secs. So, get to “What the HELL you do” in that 30 secs.

17. Focus Groups will tell you “Better, Faster, Cheaper – Status Quo” !

18. Focus Group in Apple is Steve Jobs left brain and right brain connected.

19, When starting up, entrepreneurs / founders should answer this question: “Wouldn’t it be cool IF, ……”

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My first 5-5-5 format presentation at Silicon India Startup Event in Chennai – Mar/2010. While many are still relevant, some of them needs modification as my understanding has changed over the course of last 3 years! 

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